CASE STUDY | KYE, ‘Finest Quality’

Music Video

CREATIVE TEAM AND CREW
Client - Calibre Music Management
Musician - KYE
Director - Annelise Hickey
Executive Producer - Josie Baynes
Producer - Jack Dixon-Gunn
AD - Logan Davies
DOP - Joey Knox
AC - Lachlan Wright
2nd AC - Leigh Yang
Steadicam Operator - Glenn Clayton
Gaffer - Michael Hales
Best Boy - Joel Green
LX Assist - Marcus Finne Larsen
Sound Op - Hayden Guildford
Production Designer - Phebe Schmidt
Design Assist - Benjamin Malavisi
Stylist - Stephanie Cassano
HMU - Sarah McFadden
BTS Stills - Laura Du Ve
Runner - Allanah Avalon

POST-PRODUCTION
Editor - James Lee
Colourist - Matic Prusnik
Production Company - Wildebeest

CAST
Hero - KYE 
Clayton - Wada Alexander
Shopper - Lucinda Keating
Shopkeeper - Kristie Nguy

As with most music videos, KYE’s 'Finest Quality’ was a labour of love. A collision of Annelise Hickey’s irrepressible creative vision, and the cinematographic prowess of Joey Knox.

The result was something special: Melbourne’s finest creatives coming together to create something in the immediate aftermath of a soul crushing lockdown.

As a producer, you’re not always able to get these sorts of people on the same project, united to create something timeless, and a truly reflection of the artist behind the music.

More pop mischief, please.